Both platforms can bring enquiries, but they work differently, and the right starting point depends on your business.
Google Ads reaches people who are searching
If customers already search for what you offer, Google Ads lets you appear at that moment. It suits services people look for when they have a need.
Meta Ads reaches people who are scrolling
Facebook and Instagram ads help you introduce your business to people who may not be searching yet. They suit visual offers, events and brand awareness.
How to decide
Ask where your customers spend their time and how they usually find businesses like yours. Start with one platform, track enquiries carefully and add the second once the first is working.